Since Takata’s founding, our dream has been “the day when the number of victims of traffic accidents is reduced to zero.” Takata is actively involved in many kinds of activities that contribute to the community and society to help achieve this goal.
“Our mission - your safety.” is more than just a slogan. We work to improve the quality of life through many initiatives and endeavors to be a good corporate citizen. Takata is involved in the community in many different ways.
Takata participates in traffic safety events conducted by government offices and other groups. We work to communicate the importance of fastening seat belts by displaying our Seat Belt Convincer, a piece of equipment that simulates automobile collisions. It allows event participants to experience the proper use of seat belts. We also conduct other activities with obstetricians, pediatricians and expecting mothers to communicate the importance and significance of using child-restraint seats. Our goal for these events is to increase the percentage of persons using seat belts and child safety seats.
Takata has developed its own training program for less-experienced drivers, such as teenagers. “Takata Safe Driver” aims to prevent the tragedies of traffic accidents, and is designed and taught by Takata personnel. The program, which makes use of a driving simulator, has attracted favorable attention. It has received an award from the State of Michigan in the United States and has been adopted for a program conducted by the Detroit Science Center, which is located in downtown Detroit, Michigan.
Takata has partnered with MADD for many years and has supported its activities for stopping, to the greatest extent possible, drunk driving and the life-threatening dangers it presents.
*MADD’s goal is to completely eliminate drunk driving. It was founded in 1980 by a group of mothers following a hit-and-run accident in California that resulted in the death of a minor and was caused by a habitually drunk driver. Members of MADD wanted to convince the government to take action against drunk driving, which, at that time, was largely ignored. MADD has since become the largest NPO (Non-Profit Organization) in the world for crime victims, with 600 chapters in the United States and more than two million members.
CHOP is one of the top pediatric hospitals in the United States and Takata has supported its activities to develop effective treatments for children who suffer from brain-trauma and other injuries from traffic accidents. We have also worked jointly with CHOP to develop a child dummy abdominal damage assessment tool by utilizing the adult dummy abdominal damage assessment tool developed by the Ford Motor Company. This was done jointly with the Automobile Safety Research Institute at the University of Virginia and other groups with high-level technology in this area.
Looking ahead, we will continue to support the activities of CHOP, until our dream of reducing the number of victims of traffic accidents to zero comes true.